Information, Reputation and Interactive Marketing
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| Lecture: | Prof. Dr. Sadrieh, 2 SWS | |||
| Tuesday, 13:00 - 15:00, G22A - 020 | ||||
| Tutorial: | Dipl.-Kfm. Daniel Cracau | |||
| Wednesday 9:00 - 11:00 G22A-120 | ||||
| Literature: | ||||
| Lecture Slides: | 1. chapter (Information) | |||
| 2. chapter (Reputation) | ||||
| 3. chapter (Interactive Marketing) | ||||
| 4. chapter (Advertising Model) | ||||
| 5. chapter (Retailer Contract Model) | ||||
| Models for the last lectures | ||||
| Bad Reputation Model | ||||
| Signal Jamming Model | ||||
| Experts and Quacks Model | ||||
| Bolton/Katok/Ockenfels Paper (Reputation) | ||||
| Dellarocas Paper (Reputation) | ||||
| Tutorials: | 1. Tutorial Solution | |||
| 2. Tutorial Solution | ||||
| 3. Tutorial Solution | ||||
| 4. Tutorial Solution | ||||
| 5. Tutorial Solution | ||||
| Practice Exam Solution | ||||